For a mobile phone giant who has been falling out of touch with its consumers, and more accurately with its brand purpose, "Connecting People"; this is one step in the right direction to re-connect. The Nokia Gift Machine recently opened in Dubai's Mall of the Emirates and resembles a vending machine, except instead of money, users need to check-in on Foursquare to receive instant prizes, from movie tickets, chocolates and accessories to Nokia handsets. The gifts are also providing interesting marketing opportunities for their trade partners. And knowing Dubai I'm sure we can expect some luxury items to start rolling out. The Nokia Gift Machine was created by social agency 1000heads. " Nokia came to us with a specific challenge - to inspire people with a new and innovative way to blend social media and the real world" said Mike Rowe, CEO of 1000heads. Nicely played Nokia, nicely played. Source: brandchannel
I will have to go and see it in MoE..
ReplyDeleteJust think about that:
Years ago it was practically impossible to have these words "Social Machine" in one sentence.
I think "Media" made the connection.
I have been waiting for innovative ideas like this to start making an appearance in Dubai. There is a lot of cool stuff like this happening in Cape Town at the moment, check out "Tweeting vending machine" http://www.bbc.com/news/technology-18535165 and here http://www.brandedcitizen.blogspot.com/2012/04/worlds-first-interactive-growing.html
ReplyDeleteLet me know if you hear of any more exciting developments in Dubai? :)